Privacy Policy

 

Effective Date: January 1st, 2026
Last Updated: July 22nd, 2026

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Applied Design Initiative (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit [Website URL], communicate with us, use our services, submit information through our website, or otherwise interact with us.

By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

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1. Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

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Contact information

• First and last name

• Email address

• Telephone or mobile phone number

• Mailing or business address

• Company name

• Job title

• Any other contact information you provide

 

Communications and service information

• Information submitted through contact, inquiry, registration, or service-request forms

• Email, telephone, SMS, and other communications with us

• Customer service requests and support history

• Appointment, scheduling, transaction, or service information

• Comments, feedback, and other information you choose to provide

 

SMS information

If you consent to receive SMS communications from us, we may collect:

• Your mobile phone number

• Your SMS consent or opt-in records

• The date, time, and method by which consent was provided

• SMS message history and responses

• Opt-out and help requests

• Information necessary to maintain records of your messaging preferences

 

Website and technical information

When you visit our website, we or our website and analytics providers may automatically collect:

• IP address

• Browser type and version

• Device type and operating system

• Referring website or source

• Pages viewed and links selected

• Date and time of visits

• Approximate geographic location derived from an IP address

• Cookie identifiers and similar technical information

• Information about how you interact with our website

 

Transaction information

If you purchase products or services from us, we may collect billing details, transaction records, and payment-related information. Payment card information may be processed directly by a third-party payment processor and may not be stored by us.

 

2. How We Collect Information

We may collect personal information through the following methods:

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Information you provide directly

We collect information when you:

• Complete a form on our website

• Request information, a quote, support, or services

• Create an account or register for a service

• Make a purchase or payment

• Subscribe to email or SMS communications

• Contact us by telephone, email, SMS, mail, or in person

• Participate in a survey, promotion, or event

• Otherwise voluntarily provide information to us

 

Information collected automatically

We may collect certain technical and usage information automatically through cookies, pixels, server logs, analytics tools, and similar technologies when you visit or interact with our website.

You may be able to manage cookies through your browser settings or our website’s cookie preferences tool, where available. Disabling certain cookies may affect the operation of some website features.

 

Information collected offline

We may collect information during telephone calls, in-person meetings, events, service appointments, written correspondence, or other offline interactions.

 

Information received from other sources

We may receive information from service providers, referral sources, business partners, publicly available sources, social media platforms, or other parties, where permitted by law.

 

3. How We Use Personal Information

We may use personal information to:

• Provide, operate, and improve our products and services

• Respond to questions, inquiries, and service requests

• Process transactions and maintain customer records

• Schedule and manage appointments or services

• Communicate about accounts, orders, projects, or services

• Send customer-service, informational, conversational, or transactional messages

• Send SMS messages when the recipient has provided the appropriate consent

• Send marketing communications when permitted by law and consistent with the recipient’s preferences

• Personalize and improve the website experience

• Analyze website traffic, performance, and usage

• Maintain the security and integrity of our website, systems, and services

• Detect and prevent fraud, abuse, security incidents, or unlawful activity

• Maintain records of consent, communications, and customer preferences

• Comply with legal, regulatory, contractual, and reporting obligations

• Establish, exercise, or defend legal claims

• Carry out other purposes disclosed when the information is collected

 

We will not use SMS consent to send messages that are materially different from the types of messages to which you agreed.

 

4. SMS Communications and Consent

When you provide your mobile telephone number and affirmatively consent to receive SMS messages, we may send you messages consistent with the consent you provided. These may include [conversational communications, customer-service messages, appointment reminders, account notifications, service updates, transactional messages, and/or promotional offers—retain only the applicable message types]. SMS consent is voluntary and is not a condition of purchasing goods or services from us. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP to an SMS message from us. You may reply HELP for assistance or contact us using the information provided below. We maintain SMS consent and opt-out records as necessary to administer our messaging program and demonstrate compliance with applicable requirements.

 

5. How and Why We Share Personal Information

We do not sell personal information. We may disclose personal information in the following limited circumstances:

 

Service providers

We may provide information to companies that perform services on our behalf, such as:

• Website hosting and maintenance

• Cloud storage

• Customer relationship management

• Communications and telecommunications services

• SMS message delivery

• Email delivery

• Payment processing

• Analytics

• Cybersecurity

• Professional, accounting, or legal services

 

These providers may use personal information only as reasonably necessary to provide contracted services to us or as otherwise permitted by law. 

 

Legal and safety purposes

We may disclose information if we reasonably believe disclosure is necessary to:

• Comply with a law, regulation, subpoena, court order, or other legal process

• Respond to a lawful government request

• Protect our rights, property, customers, employees, or the public

• Detect, investigate, or prevent fraud, abuse, security incidents, or illegal activity

• Enforce our agreements and policies

 

Business transactions

Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction. Any recipient will be subject to applicable privacy obligations concerning the transferred information.

 

With your direction or consent

We may share information when you request, direct, or consent to the disclosure.

 

SMS data-sharing restriction

Mobile Opt in, SMS Consent, and phone numbers collected for SMS communication purposes will not be shared with any third party and affiliates for marketing purposes.

SMS opt-in information will not be sold, rented, or disclosed to third parties or affiliates for their own marketing or promotional purposes. We may provide this information to telecommunications providers, messaging platforms, carriers, and other service providers strictly as necessary to deliver and support our SMS program, maintain consent and opt-out records, prevent fraud, or comply with applicable law.

 

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Enable essential website functions

• Remember settings and preferences

• Understand how visitors use the website

• Measure and improve website performance

• Maintain security and prevent fraud

• Support advertising or marketing activities, where permitted

 

Some cookies may be placed by third-party services integrated into our website. You may control cookies through your browser or available website cookie settings. Browser controls may not affect all tracking technologies.

 

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business and consent records, resolve disputes, enforce agreements, and comply with legal or regulatory obligations.

Retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal requirements. SMS opt-in and opt-out records may be retained as necessary to document consent and honor messaging preferences.

 

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

However, no website, communication method, storage system, or internet transmission is completely secure. We therefore cannot guarantee the absolute security of personal information.

 

9. Your Choices and Privacy Rights

Depending on where you reside, you may have rights concerning your personal information, including the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of certain information

• Request information about how we use or disclose your information

• Withdraw consent where processing is based on consent

• Opt out of marketing communications

• Exercise other rights available under applicable law

 

You may unsubscribe from marketing emails by using the unsubscribe link contained in those messages.

You may withdraw SMS consent at any time by replying STOP. Opting out of SMS does not prevent us from contacting you through other permitted methods.

To submit a privacy request, contact us using the information below. We may need to verify your identity before processing a request.

 

10. Third-Party Websites

Our website may contain links to third-party websites or services. We do not control and are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy policies before providing personal information.

 

11. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we discover that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.

 

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal obligations. When we update it, we will revise the “Last Updated” date at the top of this page.

Material changes may also be communicated through our website or another appropriate method. Your continued use of our website after an updated policy becomes effective is subject to the revised policy.

 

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

Applied Design Initiative

14th Floor

New York, NY 10001
Email: contact@adinitiative.com
Phone: 212.564.6646
Website: https://www.adinitiative.com/